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About Trendora Group LLC

A premier U.S. consumer goods company engineering the next generation of beauty-tech — built on craftsmanship, performance, and an obsession with the everyday ritual of getting ready.

Trendora Group LLC is a U.S. consumer goods and e-commerce company focused on developing, distributing, and growing modern beauty and personal-care brands for the American market. The company’s flagship brand, LaBelle, specializes in premium haircare and styling devices designed for customers who want salon-quality results from the comfort of home.

Through LaBelle, Trendora Group LLC offers a curated range of beauty-tech products, including hot air styling brushes, ceramic hair straighteners, curling wands, hair dryers, multi-styling tools, and haircare accessories. The company focuses on products that combine modern design, practical performance, heat-conscious styling, and easy everyday use.

Trendora Group LLC serves U.S. consumers through digital commerce channels, including marketplace platforms such as Amazon USA and TikTok Shop US, as well as direct-to-consumer e-commerce channels where available. The company’s business model is built around online retail, product presentation, marketplace distribution, customer support, and long-term brand development.

The main focus of Trendora Group LLC is to build reliable consumer brands that offer accessible, high-quality beauty solutions for modern households. The company works to present products clearly, maintain professional customer communication, support transparent buying experiences, and develop a trusted presence in the beauty and personal-care category.

As the company grows, Trendora Group LLC aims to expand its product selection, strengthen its U.S. distribution channels, and build long-term relationships with customers, marketplace partners, retailers, and beauty professionals.

LaBelle hot air styling brush product photography
A Premier Consumer Goods Company

Built To Outlast Trends

We operate at the intersection of beauty and technology, with a portfolio strategy that starts with haircare and styling devices and expands into adjacent personal-care categories over time. Every Trendora Group product line is held to the same standard: genuine performance, durable build quality, and a design language that feels at home on a vanity counter as much as in a suitcase.

Our team blends backgrounds in consumer electronics, product design and U.S. retail & e-commerce distribution, allowing us to move from concept to shelf with discipline most early-stage beauty brands can’t match.

LaBelle ceramic straightener in use, lifestyle photography
LaBelle

Our Flagship Beauty-Tech Brand

LaBelle is Trendora Group’s flagship line of premium hair styling devices — hot air brushes, ceramic straighteners and curling wands engineered with heat-protection technology and finished in a refined, gift-ready aesthetic. LaBelle is the proof point of our company thesis: that beauty devices can be both genuinely effective and beautifully designed.

Discover LaBelle →

What Guides Us Forward

Vision, Mission & Values

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Our Vision

To be the most trusted name in at-home beauty-tech, making salon-level results accessible in every American household.

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Our Mission

To design and deliver beauty devices that combine genuine performance, durable engineering and elegant form — without compromise.

Craftsmanship

Every device is developed against rigorous quality and safety benchmarks before it ever reaches a customer’s hands.

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Customer Trust

Transparent policies, responsive support and products that perform exactly as promised, every time.

Leadership

Management & Owner Information

Saleh Hassan Gashlan, Managing Member of Trendora Group LLC

Saleh Hassan Gashlan

Managing Member, Trendora Group LLC

Saleh Hassan Gashlan is a multidisciplinary executive with a strong background in architecture, quality management, product development, human resources, and business leadership. He holds a Bachelor’s degree in Architectural Engineering, supported by postgraduate studies in Quality Systems Engineering and advanced certifications in Project Management from Canadian institutions.

Throughout his career, he has combined technical expertise with strategic leadership. He began his professional journey as an Architectural Engineer and later founded and managed businesses across engineering and commercial sectors. His experience has since expanded into organizational development, product innovation, quality management, operational excellence, and business growth — experience he now brings to Trendora Group LLC and its flagship beauty-tech brand, LaBelle.

Education
Bachelor’s Degree in Architectural Engineering; postgraduate studies in Quality Systems Engineering; advanced Project Management certifications from Canadian institutions.
Career Highlights
Architectural Engineer, Al Khalil Engineering Consultants (2016–2018) · Founder & General Manager, Raqsh Architecture (2019–2022) · Founder & General Manager, Qitaf Al-Ibdaa Trading (2023–2026) · Reefi Trading Company (now Two United Trading), joined 2022 — progressing through Human Resources Manager, Product Development Manager, and currently Quality Management Manager.
Leadership Focus
Building high-performing organizations, improving operational efficiency, implementing quality systems, developing innovative products, and leading transformational initiatives that create measurable business value.
Partner With Us

Interested in Partnering With Us?

Whether you’re a retailer, distributor or marketplace partner, we’d love to talk about how LaBelle can fit your shelf or storefront.